Google Ads Specialists · USA Market

Your competitors are
getting the leads.
We'll fix that.

We manage high-performance Google Ads for law firms, medical practices, and home service businesses across America — turning ad budgets into booked appointments and signed clients.

No setup fees
90-day guarantee
No long-term contracts
You own your account
🚀 Start Getting More Leads from Google
Tell us about your business — we'll reach out within 24 hours

No spam · No obligation · We reply within 24 hours

Request received — we'll be in touch within 24 hours!

We'll review your details and reach out to schedule your audit call.

ads.google.com — Campaign Performance Overview · OptifyAds Managed Account
All Campaigns — Last 30 Days
Live · Updated hourly · Aug 2026
Total Clicks
9,241
↑ 34% vs prev period
Conversions
638
↑ 41% vs prev period
Conv. Rate
6.9%
↑ from 4.2%
Cost / Conv.
$38.40
↓ 47% from $72.60
Total Spend
$24,500
↑ ROAS 4.2x
CampaignClicksConv.CPASpendQuality Score
Emergency Plumber — Search
1,842
142
$31.20
$4,430
9/10
Personal Injury Law — Search
612
38
$74.10
$2,816
8/10
Dental Implants — Local + Search
924
71
$44.80
$3,181
8/10
Roofing — Storm Damage Campaign
2,104
187
$28.60
$5,348
9/10
42%
Avg. ad spend wasted in unmanaged accounts
3x
Avg. lead increase after campaign rebuild
$38
Avg. cost per lead for home service clients
90
Days to measurable results — or month 4 is free
94%
Client renewal rate after first 90 days
Why most Google Ads fail

The real reasons your ads
aren't converting

Most businesses running Google Ads share the same 3 problems. Most agencies never fix them — because fixing them is less billable than managing around them.

🎯

Wrong keywords attracting the wrong people

Broad match keywords sending competitors, job-seekers, and irrelevant traffic straight to your site. Every click that doesn't convert is cash gone — and most accounts lose 35–50% of their budget this way.

35–50% of budget wasted on irrelevant traffic
📄

Paid traffic sent straight to your homepage

Your homepage serves 10 different audiences. Your ad visitor has one specific intent. Sending them to a generic page is like answering "emergency plumber" by handing someone a company brochure.

Homepage converts 3x worse than a dedicated page
📊

No tracking — so no idea what's working

Without proper conversion tracking, you can't tell which keywords drive real leads vs. junk calls. Optimization becomes expensive guesswork and you end up scaling the wrong campaigns.

67% of SMB accounts have broken conversion tracking
Industries we serve

We specialize in industries where
one lead pays for months of ads

We don't manage ads for everyone. We go deep in high-intent, high-ticket verticals — where our knowledge compounds across every client we serve.

🔨 Home Services
🏠
Roofing
$5k–$25k/job
🔧
Plumbing
$350–$2.5k/job
Electrical / Electricians
$300–$5k/job
❄️
HVAC
$500–$8k/job
🔨
Remodeling
$15k–$75k/project
🏗️
General Contractors
$10k–$100k/project
🚨
Emergency Home Services
High urgency · High value
📍
Local Service Businesses
All high-intent local
🏥 Healthcare & Medical
🦷
Dental / Emergency Dental
$500–$8k/patient
🏃
Physical Therapy
$2k–$5k/patient
🦴
Chiropractic
$1.5k–$6k LTV
💉
Cosmetic Surgery
$5k–$25k/procedure
🏥
Medical Clinics
Recurring patient LTV
🌿
Health & Wellness
High recurring LTV
⚖️ Legal
⚖️
Personal Injury Law
$10k–$100k+/case
🌎
Immigration Law
$3k–$15k/case
👨‍👩‍👧
Family Law
$5k–$30k/case
📋
Other Legal Services
All practice areas
💼 Other High-Intent Verticals
🛡️
Insurance
$800–$5k/yr recurring
💰
Financial Services
High LTV clients
🏡
Real Estate
$8k–$25k/commission
🎓
Education
$1.5k–$8k/enrollment
✈️
Travel & Hospitality
Seasonal + volume
🛒
E-commerce / DTC
Shopping + PMax
🚗
Automotive
High intent buyers
Campaign types we run

The right campaign for
your specific goal

We run what works for your industry and budget — not what's easiest to set up and forget.

🔍

Google Search Ads

Intent-based ads shown at the exact moment someone searches for what you offer. Highest-converting format for service businesses — you're visible when the purchase decision is being made.

Highest intentAll industriesLead gen
📍

Local Services Ads (LSA)

Google Guaranteed badge at the very top of local search. Pay per verified lead, not per click. A completely separate system from standard PPC — built for home services and local law firms.

Pay per leadHome servicesLaw firms
🚀

Performance Max (PMax)

Google's AI campaign running across Search, Display, YouTube, Gmail, and Maps simultaneously. Best when conversion data is strong. Most agencies set it up wrong — we don't.

Multi-channelAI-poweredScale
🎥

YouTube Ads

Video campaigns for services where showing beats telling. Cosmetic surgery, implants, before/after procedures. Reach in-market audiences on YouTube before they even search on Google.

Visual servicesBrandCosmetic
🔁

Remarketing Campaigns

95% of visitors leave without converting. Remarketing follows the best prospects across the web and brings them back. Low cost, consistently high ROI — included in Growth and Scale plans.

Re-engagementLow costAll plans
🛒

Google Shopping Ads

Visual product listings appearing directly in Google search and Shopping tab. Powered by your product feed — ideal for e-commerce and DTC brands with a catalog and clear margins.

E-commerceDTCProduct feed
Real account data

Inside the accounts.
Real numbers. Unedited.

Every card below is a real client account we manage. Metrics are actual figures — not projections or best-day cherry picks. Client names redacted for confidentiality.

-47%
Avg. cost-per-lead reduction in first 90 days
3.2x
Avg. lead volume increase after campaign rebuild
$38
Avg. cost per qualified lead · home service clients
94%
Client renewal rate after first 90-day period
ads.google.com — Search Campaign · HVAC Client · Phoenix AZ
🏠 Home Services · HVAC
Leads / Month
47
↑ from 18
Cost / Lead
$38.20
↓ from $124
Conv. Rate
7.4%
↑ from 2.8%
Quality Score
9/10
↑ from 5/10
Phoenix, AZ · Summer peak campaign · Cost per lead dropped 69% in 60 days. Lead volume 2.6x. Account rebuilt from scratch — homepage replaced with dedicated service pages.
ads.google.com — Search Campaign · Legal Client · Houston TX
⚖️ Legal · Personal Injury
Leads / Month
31
↑ from 8
Cost / Lead
$74.10
↓ from $210
Conv. Rate
6.2%
↑ from 1.8%
Quality Score
8/10
↑ from 4/10
Houston, TX · Personal injury law · 60-day results. Keyword match types restructured, 800+ negative keywords added, landing page rebuilt for intent match. CPL down 65%.
ads.google.com — Local + Search · Dental · Chicago IL
🦷 Medical · Dental
Bookings / Month
64
↑ from 29
Cost / Booking
$44.80
↓ from $138
Conv. Rate
8.1%
↑ from 3.2%
Quality Score
8/10
↑ from 5/10
Chicago, IL · Implants + Invisalign · 90-day results. Bookings doubled. LSA Google Guarantee badge added. Previous agency average: $240/booking.
ads.google.com — Search Campaign · Roofing · Dallas TX
🏠 Home Services · Roofing
Leads in 30 days
94
Storm season
Cost / Lead
$28.60
↓ from $91
Close Rate
22%
20+ jobs closed
ROAS
8.4x
Best month ever
Dallas, TX · Storm damage + replacement · 94 qualified leads in 30 days. 22% close rate. One campaign covered 6 months of management fees in one month.
ads.google.com — Bilingual Campaign · Immigration · Miami FL
⚖️ Legal · Immigration
Leads / Month
52
↑ from 21
Cost / Lead
$67.40
↓ from $164
Spanish Conv.
2.3x
vs English only
Quality Score
8/10
↑ from 3/10
Miami, FL · Bilingual English + Spanish campaigns · Spanish-language ads converted 2.3x better than English. CPL down 59% in 45 days.
ads.google.com — Search Campaign · Chiropractic · Atlanta GA
🦴 Medical · Chiropractic
New Patients/Mo
41
↑ from 12
Cost / Patient
$44.20
↓ from $181
Conv. Rate
9.2%
↑ from 2.9%
Quality Score
9/10
↑ from 4/10
Atlanta, GA · Auto accident + chronic pain · 41 new patients in month 2. Auto accident campaign drove highest LTV patients at the lowest CPA of any campaign type.

All figures are from real managed accounts. Client names redacted for confidentiality.

📁 View Full Work Samples on Google Drive
How it works

From first call to first lead —
in under 2 weeks

No onboarding theatre. No 90-day "strategy phase." We build, launch, and optimize fast.

01
Free · 20 min

Free Audit Call

Live screen-share of your account or your top competitors' ads. We show you exactly what's wrong and what it's costing you — while you watch.

You leave with 3–5 specific, actionable findings
02
Day 1–7

Build & Launch

Complete campaign rebuild — keywords, ad copy, WhatConverts tracking, bid strategy, and landing page brief. Live within 7 business days.

Your campaigns go live, tracking confirmed
03
Weekly

Optimize Every Week

Search term reviews, negative keywords, A/B ad copy tests, bid adjustments. Transparent weekly report showing exactly where every dollar went.

Cost per lead drops, lead volume rises
04
Month 2+

Scale What Works

Budget follows performance, not assumptions. We push spend into the campaigns driving your best leads at lowest cost. Results compound every month.

More leads, lower CPL, higher ROAS
Transparent pricing · No setup fees

Simple pricing that grows
with your business

No setup fees. No hidden costs. You pay one monthly fee — and we earn it by improving your results every month.

Starter
$500/mo
Flat monthly management fee
Budget under $3,000/mo
  • Google Search campaign setup
  • Keyword research + negatives
  • Ad copy (3 variations)
  • WhatConverts tracking setup
  • Monthly performance report
  • 1 strategy call per month
Book Audit Call
Growth I
$750/mo
Flat monthly management fee
Budget $3,000–$5,000/mo
  • Everything in Starter
  • Remarketing campaigns
  • Landing page recommendations
  • Bi-weekly strategy calls
  • Competitor analysis monthly
  • Local Services Ads setup
Book Audit Call
Growth II
15% of spend
Percentage of monthly ad spend
$5k–$20k/mo · Min. $1,500
  • Everything in Growth I
  • Full funnel campaign strategy
  • A/B ad copy testing
  • YouTube ad strategy
  • Bi-weekly calls + Slack access
  • WhatConverts lead scoring
  • Priority 24hr support
Book Audit Call →
Scale
12% of spend
Percentage of monthly ad spend
$20k+/mo · Min. $2,500
  • Everything in Growth II
  • Search + PMax + YouTube
  • Looker Studio dashboard
  • Weekly strategy calls
  • Advanced audience targeting
  • Competitor PPC intelligence
  • Dedicated account manager
Talk to Us First

No setup fees. No long-term contracts. 3-month minimum (the honest minimum to see results), then month-to-month with 30 days notice to cancel. You always own your Google Ads account.

🛡️
Our commitment

90-Day Performance Guarantee

If you don't see measurable improvement in lead volume or cost-per-lead within 90 days, we work month four completely free. No fine print. No excuses. We're confident in what we do.

Measurable results in 90 days
No long-term lock-in
Cancel anytime (30 days notice)
You always own your account
Conversion tracking

We track every lead, call,
and form — precisely

Most agencies use Google's built-in tracking, which can't qualify leads, misses calls, and trains your campaign on noise. We use WhatConverts — trusted by 1,000+ PPC agencies and 75,000 advertisers.

Only qualified conversions feed back to Google Ads, so the algorithm optimizes toward real buyers — not wrong-number calls and spam forms.

📞

Keyword-level call tracking

Know which exact keyword, ad, and campaign triggered every phone call — even after the user leaves your site.

🎯

Qualified lead scoring

Only real, qualified leads feed back to Google Ads. Stop training the algorithm on junk traffic and spam forms.

📊

True cost-per-lead reporting

Real CPL by campaign, ad group, and keyword. Make budget decisions on revenue data, not click volume.

app.whatconverts.com — Lead Manager Dashboard
WhatConverts · Lead Dashboard
Total leads this month
47
Qualified leads
38
Calls from Google Ads
29
Form submissions
18
Cost per qualified lead
$38.40
Top converting keyword
"emergency plumber near me"
Month-over-month change
↑ +34%
🔄
Powered by WhatConvertsTrusted by 1,000+ PPC agencies · 75,000 advertisers · No leads slip through
Free audit · No obligation

Book your free
Google Ads audit call

We audit live — on a real Zoom call, sharing screens, reviewing your actual account or your competitors' campaigns in real time. No pre-recorded videos. No templated reports. Just 20 minutes of honest expert feedback you can act on immediately.

🖥️

Live screen-share audit

We open your Google Ads account or competitors' ads in real time and walk through exactly what's wrong and what we'd fix — while you watch.

💡

Specific, actionable findings

You'll leave with 3–5 things you can improve immediately — whether you work with us or not. No generic advice. No fluff.

🚫

Zero sales pressure — ever

This is a diagnosis, not a pitch. We show you what's wrong, explain what good looks like in your industry, and answer your questions honestly.

📊

Free competitor intelligence

We'll show you what your top competitors are spending on Google Ads and which keywords they're winning — using Google's own Ads Transparency Center.

MR
"The audit call alone was worth it. They showed me $3,200/month being wasted in 20 minutes. I'd been paying my previous agency to ignore it for over a year."
— Michael R., Personal Injury Attorney · Houston, TX
Book Your Free 20-Minute Audit Call
We'll reply within 24 hours to confirm your slot

No spam · No obligation · We'll confirm within 24 hours

Booked in — we'll be in touch within 24 hours!

We'll review your details before the call so we don't waste your time on basics. Check your inbox for a confirmation.

Client reviews

Trusted by businesses across America

Real results from real clients. Numbers verified by WhatConverts.

★★★★★

"We went from 8 leads a month to 31 in 60 days. Cost per lead dropped from $210 to $74. I wish we'd hired them 2 years ago."

MR
Michael R.
Personal Injury Attorney · Houston, TX
★★★★★

"Implant consultations doubled in 90 days. They understood dental marketing in a way our previous agency never did. The WhatConverts dashboard changed how we think about leads."

SK
Dr. Sarah K.
Dental Practice Owner · Chicago, IL
★★★★★

"Summer used to slow us down. Not this year. They built a seasonal HVAC strategy that kept our phones ringing even in off-peak months. Best investment we've made."

JT
James T.
HVAC Company Owner · Phoenix, AZ
★★★★★

"We were burning $8k/month with nothing to show for it. Within 45 days of switching, we had 24 qualified roofing leads at $52 each. Night and day difference."

DL
David L.
Roofing Company Owner · Dallas, TX
★★★★★

"The Spanish-language campaign they built was a game changer. Our immigration inquiry cost dropped 60% and the quality of leads went way up."

CR
Carlos R.
Immigration Attorney · Miami, FL
★★★★★

"We'd been burned by two agencies before. OptifyAds showed us the data, explained every decision, and delivered results in month one. Completely different experience."

AP
Amanda P.
Family Law Attorney · Nashville, TN
★★★★★

"41 new chiropractic patients in month two alone. The auto accident campaign specifically was something our last agency never even considered. These guys know the industry."

RB
Dr. Robert B.
Chiropractor · Atlanta, GA
★★★★★

"We compete with national plumbing brands. OptifyAds got us to position 1 for emergency searches and our cost per call is now $38. Absolutely unbeatable ROI."

TW
Tony W.
Plumbing Business Owner · Seattle, WA
★★★★★

"We went from 8 leads a month to 31 in 60 days. Cost per lead dropped from $210 to $74. I wish we'd hired them 2 years ago."

MR
Michael R.
Personal Injury Attorney · Houston, TX
★★★★★

"Implant consultations doubled in 90 days. They understood dental marketing in a way our previous agency never did. The WhatConverts dashboard changed how we think about leads."

SK
Dr. Sarah K.
Dental Practice Owner · Chicago, IL
★★★★★

"Summer used to slow us down. Not this year. They built a seasonal HVAC strategy that kept our phones ringing even in off-peak months. Best investment we've made."

JT
James T.
HVAC Company Owner · Phoenix, AZ
★★★★★

"We were burning $8k/month with nothing to show for it. Within 45 days of switching, we had 24 qualified roofing leads at $52 each. Night and day difference."

DL
David L.
Roofing Company Owner · Dallas, TX
★★★★★

"The Spanish-language campaign they built was a game changer. Our immigration inquiry cost dropped 60% and the quality of leads went way up."

CR
Carlos R.
Immigration Attorney · Miami, FL
★★★★★

"We'd been burned by two agencies before. OptifyAds showed us the data, explained every decision, and delivered results in month one. Completely different experience."

AP
Amanda P.
Family Law Attorney · Nashville, TN
★★★★★

"41 new chiropractic patients in month two alone. The auto accident campaign specifically was something our last agency never even considered. These guys know the industry."

RB
Dr. Robert B.
Chiropractor · Atlanta, GA
★★★★★

"We compete with national plumbing brands. OptifyAds got us to position 1 for emergency searches and our cost per call is now $38. Absolutely unbeatable ROI."

TW
Tony W.
Plumbing Business Owner · Seattle, WA
FAQ

Common questions

Is there a setup fee?
No. Zero setup fees, ever. Your monthly management fee is the only charge. We removed setup fees because we want to earn your trust through results, not upfront charges.
What's the minimum ad budget you work with?
We recommend at least $1,500/month in ad spend to get meaningful data. Below that, Google's algorithm doesn't have enough signal to optimize properly. Our Starter plan covers budgets up to $3,000/month — a realistic entry point for most service businesses.
How quickly will I see results?
Most clients see measurable improvement in lead volume or cost-per-lead within 30–45 days. Month one is setup and early data collection. Month two is where optimization accelerates sharply. That's why we ask for a 3-month minimum — the honest amount of time to properly judge performance.
Why WhatConverts instead of Google's built-in tracking?
Google's native tracking counts every conversion equally — wrong-number calls, spam forms, unqualified leads. WhatConverts tracks every call, form, and chat, qualifies each lead, and sends only real buyers back to Google Ads. This trains your campaign on actual revenue signals — which compounds performance every month. Trusted by 1,000+ PPC agencies and 75,000 advertisers.
I've been burned by agencies before. What makes you different?
We hear this on almost every first call. Most agency failures come from a lack of industry specialization — they manage a restaurant, a dentist, and a roofing company the exact same way. We specialize in specific high-value verticals, so your campaign is built on real data from similar businesses. You also get full account ownership, complete transparency, a 90-day performance guarantee, and no long-term contract to hide behind.
Do you lock clients into long contracts?
No. We ask for a 3-month minimum — the honest minimum to show meaningful results. After that, you're month-to-month with 30 days notice to cancel. You always own your Google Ads account. If you leave, you take everything with you.
What exactly happens on the free audit call?
If you're running ads, we screen-share and walk through your live account — Quality Scores, wasted spend, keyword strategy, ad copy gaps, landing pages, and tracking setup. If you're starting fresh, we use Google's Ads Transparency Center to audit your top 3 competitors live while you watch. The call is 20 minutes. You leave with specific findings, not a sales pitch.
🇺🇸 USA · Google Ads Specialists

Ready to turn your ad budget
into booked appointments?

Book a free 20-minute audit call. We screen-share your account (or your competitors'), show you exactly what's costing you leads, and tell you what realistic results look like in 90 days.

No setup fees
90-day guarantee
No long-term contracts
You own your account

We'll reply within 24 hours to confirm your slot